I was reading an article today on Mortgage Marketing by Brian Sacks and he brought up some of my favorite points. They apply to everyone, not just mortgage professionals!
Brian’s top 5 mistakes are
- Stopping you marketing
- Doing what everyone else does
- Not being able to track every penny
- Not giving your marketing a fair shot
- AND Not following up
I see SO mortgage (and real estate pros) doing these things that I was THRILLED to see a whole article on what NOT to do.
That having been said, I think the one thing you can do to make a difference is to plan. Plan what your mortgage website or blog is going to accomplish (lead generating, brand building, etc.) and then stick to the plan. Work on your website and blog diligently, promoting it online and offline consistently. Work your plan through to the end, if you get leads follow up with them through autoresponders and sending them offline pieces. Basically do what you know you need to do to generate new mortgage clients and relationships with trusted partners like Realtors!
